In a series of paper art posters, mixing a traditional medium with the promise of innovation, computing giant IBM promotes their work. The combination of environmental concerns and technological innovation in the messaging is part of the ‘Smarter Planet’ drive at IBM, which has been working for six years to improve efficiencies and reduce wastage in key sectors identified by IBM.
It’s so interesting to see major corporations like IBM putting so much emphasis on being ‘smarter’. Requalifying themselves as innovators is a tough challenge for a mature organisation, and this incubation programme gets the pitch right whilst not detracting from the core capabilities of the company. We like.
Risk has become a topic for constant discussion and assessment in investment banking. In an environment where instant messaging, process automation software and recording voice instructions increasingly via direct instruction from investors are just some of the methods by which orders are placed, good user experience design presents an opportunity to reduce risk for fund managers, traders, institutions, intermediaries and the end investor.
Creating an intuitive, usable and pleasing product using cognitive science and design thinking reduces the risk of errors made by end users, high training costs, user frustration and potential project failure, not even taking into consideration the business risk associated with the changing systems.
Continue reading Derisking trading
Ofer Deshe will be taking your questions at the UI Tech Mess event on 26 March, at The Dome Room, 1 Cornhill.
The Realization Group and Adaptive Consulting would like to invite you to an after work roundtable discussing ‘The UI Tech Mess’ on 26th March. The purpose of this event is to get like-minded people in a room to share experiences and discuss the current state of front-end user interface (UI) technology in trading platforms and how firms can future-proof their investment in UI development. The discussion will be hosted by Mike O’Hara of The Realization Group, featuring:
John Marks – Adaptive Consulting
Ash Gawthorp – The Test People
Eddie McDaid – Software AG
Ofer Deshe – Tobias & Tobias
To reserve a ticket, please go to UI Tech Mess
We love reading at T&T, and to celebrate World Book Day, we’re sharing our favourite books and what we’re currently reading. We hope it inspires you…
Please share your favourites in the comments.
Continue reading Happy World Book Day!
It’s been announced that Boris bikes, London’s hire bicycles, will be rebranded in red when Santander take over the corporate sponsorship of the scheme in April, after Barclays pulled out in 2013.
Do you think red will make the bikes more noticeable? Do they need a corporate sponsor? Will you be calling them the rather multisyllabic “Santander Cycles”?
How much money you’ve spent and how much more money you’ve made as a result is not the only, or even the most important, way to gauge return on your investment. Making things great is not just about delighting peoples’ senses, but can produce a measurable gain.
- A reduction in the time a business process takes is a return on your investment: you’ve saved time, and we all know that equals money.
- Making processes easier for people to complete, reducing their required energy or commitment adds business value whether those people are staff or customers.
- Artists make something look better, designers make it work better: making something look better is only half the battle. UX is about improving the feeling you have at the end of an interaction so it has to look good, and work well too.
- In a world where there are lots of choices that all achieve much the same thing in the same amount of time, to look and behave exceptionally is a differentiator that counts.
At T&T, we believe that people are at the heart of most businesses and therefore, if you can make them feel delighted by using your product or service, you’ll do well. We design things to add value not only to your balance sheet, but your reputation too.
By making our environment more hostile, we become more hostile within it.
In cities across the UK, homelessness is a often problem that we choose not to see. It’s on the increase, as people struggle to make ends meet in austere times. Homelessness is not necessarily the fate of those who have made poor choices, but can simply be due to rapidly changing circumstances. The author of this piece in the Guardian tells us that he went from a six figure salary to homelessness in less than twelve months.
Architecture is user experience design in the most physical way: the structure should please our bodies and our minds. When it is deliberately designed to prevent people from stopping in those places, there is a greater effect than simply discouraging ‘loitering’.
Continue reading Defensive experience design
Bupa and UCL launched the Global Institute for Digital Health Excellence (GLIDHE), a global initiative to support digital innovation in health at UCL’s Centre for Behaviour Change conference in London. T&T have been involved in the design and development, and we were bowled over by the opportunities in the sector at the conference.
The institute is a joint endeavour between Bupa and UCL’s Centre for Behaviour Change and Computer Science department.
Continue reading Bupa launches GLIDHE initiative
Human-centred design is the basis of what we do at T&T – we think this quote exemplifies why.
In our day-to-day lives we often encounter challenges in getting to our desired and often essential goal, especially when dealing with service providers. You may have a choice but in the end you have to do it somehow, e.g. choosing a pension provider or paying your council tax. In both cases you go on a ‘customer journey’.
The feeling you are left with can range from real satisfaction (“well that was cheaper and easier than I thought it would be!”) to outright frustration (“but I updated my address with you, and you’ve billed us – why don’t you have a record?”).
Just as we’ve talked about in another post recently it is still essential to provide several methods of going on this customer journey: face-to-face, over the phone and online. Doing it online can be the quickest and most empowering experience. Continue reading Being a catalyst to customer satisfaction, not a blocker!