Improving your relationship with alcohol is a difficult and stigmatised area. Our Sydney office worked with Hello Sunday Morning (HSM), an Australian charity aimed at guiding people to better lives by taking a break from alcohol.
The brief was to help them improve their online platform. They wanted to help people share their stories to create an atmosphere of support and camaraderie. We were chosen for our expertise in behaviour design. HSM had already done academic work with the University of Queensland, QUT, the University of Newcastle and The Foundation for Alcohol Research and Education in the past, so we had rigorous scientific research already available to use.Continue reading